For Immediate Release:
The Paramount Launches Android™ Mobile App
Featuring Appelago’s Dynamic Push Technology
Deploying Game-Changing Icon Video Rolls
Huntington, N.Y. (Friday, January 29, 2016) – The Paramount in Huntington, Long Island, New York – the 11th highest attended club venue worldwide – has announced a partnership with Appelago to release a new mobile app for Android™ available to the public today. The Paramount’s app, which can be downloaded for free on the Google Play™ Store, features a dynamic push service that deploys video notifications which play like a movie in the user’s widget icon on their smartphones. This patent-pending technology created by Appelago is a game-changer in mobile applications and The Paramount is excited to launch this feature as part of our new mobile app.
In addition to displaying the venue’s upcoming event calendar with links to Ticketmaster, social media links, gift card sales, Special Event and VIP Founders Room information; the app will also alert fans about new show announcements, pre-sales, special ticket offers and in-venue promotions during concerts. “We are excited to partner with Appelago on this project and look forward to giving our guests, and the fans of the artists who play our room, a more interactive concert experience on their Android phones when they come to a show!” exclaimed Adam Ellis, Marketing Director of The Paramount.
Mark Donohue, Appelago spokesperson, remarked “We chose The Paramount to help launch our dynamic push technology not only due to their place in the live entertainment industry as a top venue in the world, but also because the concert promotion field is a perfect match to showcase this service where visual messaging delivers immediacy and interest. The app will feature the world famous musicians, comedians and entertainers who play the venue on a platform that delivers an enhanced smart phone experience for the user during events. Many concert-goers are highly interactive with their devices at shows and the app will also keep them engaged throughout the day on the latest venue news.” he concluded.
The Paramount and Appelago are excited to release this app for free on the Google Play store under the title “ParamountNY”. Once downloaded, users will be encouraged to utilize the widget feature – where the scrolling video push notifications will play inside the app’s icon. This will alert the user to view the exclusive content through a mini TV screen on their phone. The Paramount is confident that this technology will blow away the industry and are glad to be able to lead the world in deploying this feature that will certainly create quite a buzz in the Android mobile application sector.
About The Paramount:
Opened September 2011, The Paramount is a live entertainment venue located in Huntington, Long Island, New York which features; concerts, comedy, boxing and other special events. Booked by Live Nation with Ticketmaster ticketing, The Paramount hosts an average of 200 events per year, and has quickly established itself as a premier live venue; ranked #11 worldwide by Pollstar & #23 on Billboard Magazine’s 2014 Hottest Clubs. Top artists who have taken The Paramount’s stage include Billy Joel, Ed Sheeran, Don Henley, Jeff Beck, Steve Miller Band, Judas Priest, B.B. King, ZZ Top & many more Grammy-award winning entertainers. The Paramount Comedy Series has featured such names as Kevin Hart, Jim Breuer, Whoopi Goldberg & Joan Rivers, just to name a few. In partnership with STAR Boxing, The Paramount has hosted multiple nationally televised live bouts and is the hometown venue for former WBO Welterweight Champion – Chris Algieri “The Pride of Huntington”.
The Paramount has the versatility to host live events in a standing, hybrid or fully-seated configuration in a 1,573-capacity venue featuring a large main upper level dance floor, fixed side loge-balcony seating, mezzanine seating and a “Skybar”. The ambiance and intimacy have amazed bands, their fans, and guests alike – especially the lower level 1920’s speakeasy-styled V.I.P. Founder’s Room. Located adjacent to the lobby, The Paramount features a state of the art radio studio. In partnership with Connoisseur Media, “The Studio @ The Paramount” offers artists who play the room a platform to promote their music to over 1.6 million CSLI weekly radio listeners on any of their stations; WALK 97.5, K-98.3 FM, The New 103.1 MAX FM, 94-3 The Shark & WHLI 1100/1370. The Studio provides a street side view for fans to watch their favorite stars being interviewed.
Appelago Inc. develops visual marketing tools for mobile engagement. The New York technology firm deploys a suite of communication tools under its Dynamic Push Interface (DPI) portfolio for publishers to increase user engagement and conversion. Apps can utilize DPI through Appelago’s proprietary Content Management System. Visualization gives apps a new way to connect.
Adam Craig Ellis
Director of Marketing
370 New York Avenue
Huntington, NY 11743