When Frankie Ballard was growing up in Battle Creek, Michigan, his father played him one classic album over and over again: Marty Robbins’ Gunfighter Ballads and Trail Songs, featuring Robbins’ signature hit “El Paso.” Now Ballard, a quick-draw guitarist and rough-hewn singer, has cut his own metaphorical gunfighter album, decamping from Nashville to a gritty El Paso studio to record the follow-up to his 2014 breakout Sunshine & Whiskey.
For Ballard, who scored three consecutive Number One singles off Sunshine & Whiskey — “Helluva Life,” the title track and “Young & Crazy” — it was imperative that he leave behind the safety of Nashville for the wilds of the Mexico border. Setting up shop at the famed Sonic Ranch, just south of El Paso in Tornillo, Texas, Ballard, producer Marshall Altman (Sunshine & Whiskey) and his band threw themselves headlong into the music, eating and sleeping at the studio. Their goal: make a bona fide album.
“I grew up listening to albums and I loved them as bodies of work,” says Ballard. “But today, everyone cuts singles. Even Sunshine & Whiskey was recorded in chunks. We’d go into one studio, cut four, then go into another studio and cut another four. It’s groovus interruptus, man.”
To keep that groove steady, Ballard went on the lam, leaving Nashville for a few days of bare-bones rehearsals at ground zero for rock & roll and soul, Muscle Shoals Sound Studio in Alabama. From there, he continued on to the Granada Theater in Dallas for another workshop session, before arriving at the Sonic Ranch, locked and loaded. “I spur myself sometimes, like getting a metal cleat kicked into your ass so you can go harder. I do that to myself,” says Ballard of the grueling road trip to El Paso. “It’s as far away as you can get. I was trying to get my blood moving.”
“I miss musicianship on the radio. Everyone is doing this digital thing and they’re putting all these pop sounds into country music, and I love it. I dance to it at the club. But I don’t do that personally. I don’t even have a computer,” says Ballard, going on to lay out his plan for country music dominance.